A day in the life of Brand Activation
Is like the launch desk at the NASA space station
Everyone talking at the top of their voices
Like a JSE trader making his choices
The tap tap tap of keyboard keys
Great ideas cut off at the knees
The sickly smiles of client service AEs
Do they even know how to put in their briefs?
Each day that we sit here, we silently turn
Into characters from Harry Potter rerun
I’ve propped up my broom on the back of my chair
My crystal ball’s gone in for repair
Marais thinks he is the creative shit
Cutting down Dino with acerbic wit
Scott’s drawing cartoons of the dumb things we say
Christina’s just become the comeback kid
And Theo’s looking at everyone’s tits
The rest of the country is out on strike
But here we are working all though the night
Marais reckons we motivated by passion and love
It can't be the cash ‘cause there’s never enough
He just might be right, for I haven’t a clue
Why I write some of the lines that I do
Why we do what we do and we are what we are
We all might be mad when viewed from afar
Have a nice day now, don’t have a cow
Scott’s got some moo moos if you need some to chow
Theo and Dino are boxing clever
I think we’re stuck here forever and ever
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